embrace your style

shop anniversary sale while it lasts!

WELCOME TO CHARLOTTE BOUTIQUE

CELEBRATING 35 YEARS OF COMFORT AND STYLE

It all started in 1990 with one simple goal, helping women feel good in what they wear. Since then, our boutique has become a trusted favorite for timeless, easygoing style.

Now, for our 35 year anniversary, we’re saying thank you with up to 80 percent off all our most loved pieces.

We’re beyond grateful for every note, photo, and order. You’ve made this journey so special.

With love 🤎Ella and Ruby

From the heart of our lovely Charlotte

Guided by their love for Southern charm and a passion for effortless, comfortable style, sisters Ella and Ruby founded Charlotte Boutique in 1990. Here, you're invited to express your style, feel at ease in every piece, and embrace the grace of Carolina living every day.

With love,

Ella and Ruby

DISCOVER NOW